By BenjaminEstes

Posted by BenjaminEstes

SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.

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Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:

  • PPC results in visibility in search results.
  • Email marketing results in visibility in the inbox of folks on your mailing list.
  • Content strategy results in marketing content on your site.

But this isn’t really the case for SEO. Can we say:

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  • SEO results in visibility in organic search results?

It’s not quite >> READ MORE <<

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