Posted by BenjaminEstes
SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.
Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:
- PPC results in visibility in search results.
- Email marketing results in visibility in the inbox of folks on your mailing list.
- Content strategy results in marketing content on your site.
But this isn’t really the case for SEO. Can we say:
- SEO results in visibility in organic search results?
It’s not quite >> READ MORE <<