By ryanwashere

Posted by ryanwashere

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

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I was furious when
keyword data disappeared from Google Analytics (GA).

I mean, how could I possibly optimize a website
without keyword data?!?!

It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was.

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Search engines are pretty damn good at what they do. If you properly optimize your >> READ MORE <<