Posted by Paddy_Moogan
Content marketing is hard.
The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.
It’s a bit like link building, where someone may say, “Just build great content and the links will come.”
Unfortunately, it’s very rarely that straightforward.
Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that >> READ MORE <<