Posted by Victor_Ijidola
Unlike B2C brands, B2B businesses are often characterized by:
- low search volumes on Google.
- high competition on scarcely available keywords.
And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. (This is assuming all other things are equal.)
Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B):
These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it >> READ MORE <<