Posted by Nadya_Khoja
We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death.
It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.
As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors:
Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal.
You have to be open to A/B testing your >> READ MORE <<