By willcritchlow

Posted by willcritchlow

The FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells.

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But first, the background.

Native ads and the FTC

For those who haven’t been following the trends closely, native advertising is a form of digital advertising whereby adverts are included “in-stream,” interspersed with regular editorial content.

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On social platforms, this takes the form of “promoted” posts — including stories or videos in your Facebook stream or tweets in your Twitter stream from >> READ MORE <<

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