Posted by EricEnge
Yes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.
You’ve probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a ton of attention on this topic with his post, “Content Shock: Why content marketing is not a sustainable strategy.” A key part of his thesis is that each human “has a physiological, inviolable limit to the amount of content they >> READ MORE <<