By KristinTynski

Posted by KristinTynski

In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.

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Today, I’m going to take you a little deeper — we’ll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I’ve broken this technique into two parts: