Posted by Lorna_Franklin
A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.
As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer. With 54% of shoppers choosing to shop on e-commerce marketplaces, >> READ MORE <<