By kristihines

Posted by kristihines

If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line.

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If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans.

Similarly, Google Inbox app users might have seen emails that look like this.

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These calls to action are courtesy of markup for email. Just like markup for web pages helps web pages stand out in search results, markup for emails >> READ MORE <<