By briangormanh

Posted by briangormanh

The Schema.org vocabulary is the ultimate collab.

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Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings.

If you’re an SEO, how confident are you in auditing or creating structured data markup using the >> READ MORE <<

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