Posted by Whitespark
It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.
Huge growth in Google My Business
Google has been adding features to GMB at an accelerated rate. They see the revenue potential in local, and now that they have properly divorced Google My >> READ MORE <<