Posted by Joel.Mesherghi
For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.
However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.
Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.
The aim of this blog is to give you a solid foundation when trying to investigate a >> READ MORE <<