By Cyrus-Shepard

Posted by Cyrus-Shepard

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

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  1. Wrap the title of your page in H1 tags
  2. Use one — and only one — H1 tag per page

These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this:

“Silly CNN. The headline on that page is an H2. That’s not right!”

“Sure, but is it hurting them?”

“No idea, actually.”

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    Over time, SEOs started to abandon these ideas, and the strict concept of using a single H1 was >> READ MORE <<

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