Posted by Domenica
You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming.
You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite.
So, what’s next?
Two questions you might ask yourself are:
- Do I have unrealistic link expectations for my link-building content?
- Is my definition of success backed by data-driven evidence?
Fractl has produced thousands of content marketing campaigns across every >> READ MORE <<