Google Posts: Conversion Factor — Not Ranking Factor

Google Posts: Conversion Factor — Not Ranking Factor

By Greg_Gifford

Posted by Greg_Gifford

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.

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Click on the whiteboard image above to open a high resolution version in a new tab!

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Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I’m Greg Gifford, the Vice President of Search at SearchLab, >> READ MORE <<

Via:: https://feedpress.me/link/9375/14317207/google-posts

      

The Potential Impact of Gen Z on SEO

The Potential Impact of Gen Z on SEO

By stewartfussell

Posted by stewartfussell

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Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.

Who is Generation Z?

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth >> READ MORE <<

Via:: https://feedpress.me/link/9375/14314973/gen-z-seo-impact

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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

By OeuyownK

Posted by OeuyownK

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As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks.

My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. >> READ MORE <<

Via:: https://feedpress.me/link/9375/14312863/stimulus-check-traffic-conversion-impacts

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The Strategic Value of Structured Data Implementation on SME Websites

The Strategic Value of Structured Data Implementation on SME Websites

By CrystalontheWeb

Posted by CrystalontheWeb

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Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data.

So, when we think about how small and medium-sized enterprises (SMEs) can compete in today’s >> READ MORE <<

Via:: https://feedpress.me/link/9375/14309859/strategic-structured-data-sme-websites

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7 Emerging Technologies in SEO and Their Applications

7 Emerging Technologies in SEO and Their Applications

By AbdulGaniy_Shehu

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

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As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

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If you want to scale >> READ MORE <<

Via:: https://feedpress.me/link/9375/14308061/emerging-seo-technologies

      

Clubhouse Made Simple: A Step-By-Step Guide

Clubhouse Made Simple: A Step-By-Step Guide

By Brian Dean

This is a complete guide to the fast-growing social network Clubhouse.

In this guide you’ll learn:

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  • What Clubhouse is
  • How Clubhouse works
  • How to start popular rooms
  • Lots more

Let’s jump right in.

What Is Clubhouse?

Clubhouse is an audio-based social media platform founded by Rohan Seth and Paul Davison. Clubhouse features live audio “rooms” for discussing a wide range of topics, from marketing to music.

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At a high level, Clubhouse is kind of like an audio version of olds school chat rooms. Like chat rooms, rooms on >> READ MORE <<

Via:: https://backlinko.com/clubhouse-guide

      

How to Explain Domain Authority to a Non-SEO

How to Explain Domain Authority to a Non-SEO

By Orbiteer

Posted by Orbiteer

Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully.

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Click on the whiteboard image above to open a high resolution version in a new tab!

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Video Transcription

SEO is actually really hard to explain. There are so many concepts. But it’s also really important to >> READ MORE <<

Via:: https://feedpress.me/link/9375/14294457/how-to-explain-domain-authority

      

Presenting: The Essential Local SEO Strategy Guide

Presenting: The Essential Local SEO Strategy Guide

By MiriamEllis

Posted by MiriamEllis

Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!

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This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it’s…

The Essential Local SEO Strategy Guide!

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What is The Essential Local SEO Strategy Guide?

Moz is publishing this free guide to support digital marketing agencies and local business owners who want >> READ MORE <<

Via:: https://feedpress.me/link/9375/14291226/essential-local-seo-strategy-guide

      

5 Tips to Invigorate Boring SEO Reports with Storytelling

5 Tips to Invigorate Boring SEO Reports with Storytelling

By chrisgiarratana

Posted by chrisgiarratana

Add value to SEO reports with storytelling

Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells.

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While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

SEO reporting has always been an important part of my deliverables. Whether I’m working with clients >> READ MORE <<

Via:: https://feedpress.me/link/9375/14285979/seo-reports-with-storytelling

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Impactful SEO Audits for B2B

Impactful SEO Audits for B2B

By carlycs

Posted by carlycs

A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level.

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Click on the whiteboard image above to open a high resolution version in a new tab!

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Video Transcription

Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and >> READ MORE <<

Via:: https://feedpress.me/link/9375/14281484/impactful-b2b-seo-audits