4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

By JoyHawkins

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.

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In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

<iframe src="https://fast.wistia.net/embed/iframe/uurg25tmzr?videoFoam=true" title="4 Google My Business Fields That Impact Ranking — Whiteboard Friday Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" name="wistia_embed" allowfullscreen="" >> READ MORE <<

Via:: https://feedpress.me/link/9375/13995307/google-my-business-fields-that-impact-ranking

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Basic Reputation Management for Better Customer Service

Basic Reputation Management for Better Customer Service

By MiriamEllis

Posted by MiriamEllis

The Internet can be a great connector, but sometimes, it acts as a barrier.

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Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this:

At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection >> READ MORE <<

Via:: https://feedpress.me/link/9375/13990016/basic-reputation-management

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There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

By AndrewDennis33

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

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Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — >> READ MORE <<

Via:: https://feedpress.me/link/9375/13987429/mining-seo-insights-from-search-results

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

By MiriamEllis

Posted by MiriamEllis

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?

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We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.

For more local insights, download our State of Local SEO Industry Report.

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1. >> READ MORE <<

Via:: https://feedpress.me/link/9375/13984990/local-seo-expert-roundup

      

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

By Cyrus-Shepard

Posted by Cyrus-Shepard

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.

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[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]

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Click on the >> READ MORE <<

Via:: https://feedpress.me/link/9375/13979105/seo-tips-index-rank-content-faster

      

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

By BarryYim

Posted by BarryYim

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With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.

While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will >> READ MORE <<

Via:: https://feedpress.me/link/9375/13956316/new-moz-local-plans

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YouTube Dominates Google Video in 2020

YouTube Dominates Google Video in 2020

By Dr-Pete

Posted by Dr-Pete

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In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition.

Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?

A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare >> READ MORE <<

Via:: https://feedpress.me/link/9375/13953448/youtube-dominates-google-video-results-in-2020

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Competitive Advantage in a Commoditized Industry

Competitive Advantage in a Commoditized Industry

By HeatherPhysioc

Posted by HeatherPhysioc

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In a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO firm?

In this article, you’ll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you’ll get actionable tips and homework to help your >> READ MORE <<

Via:: https://feedpress.me/link/9375/13948731/competitive-advantage

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How to Create a Useful and Well-Optimized FAQ Page

How to Create a Useful and Well-Optimized FAQ Page

By AnnSmarty

Posted by AnnSmarty

The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.

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One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

Why create an FAQ page?

SEO Is Not an On/Off Switch — Whiteboard Friday

SEO Is Not an On/Off Switch — Whiteboard Friday

By Dr-Pete

Posted by Dr-Pete

When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.

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Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.

<iframe src="https://fast.wistia.net/embed/iframe/pakkcpcw5f?videoFoam=true" title="SEO Is >> READ MORE <<

Via:: https://feedpress.me/link/9375/13940945/seo-on-off-switch

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