The Local Algorithm: Relevance, Proximity, and Prominence

The Local Algorithm: Relevance, Proximity, and Prominence

By MaryBowling

Posted by MaryBowling

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone can understand.

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Click on the whiteboard image above to open a high resolution version in a new tab!

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Video Transcription

Hi, Moz fans. This is >> READ MORE <<

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Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

By cheryldraper

Posted by cheryldraper

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It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020.

You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that >> READ MORE <<

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Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

By MiriamEllis

Posted by MiriamEllis

Image credit: Visit Lakeland

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Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements.

If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec.

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What if I told you I spent about an hour yesterday doing something that moved a Home Depot location up 3 >> READ MORE <<

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All About Fraggles (Fragment + Handle) – Whiteboard Friday

All About Fraggles (Fragment + Handle) – Whiteboard Friday

By Suzzicks

Posted by Suzzicks

What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday.

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Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hi, Moz fans. My name is Cindy Krum, and I’m the CEO of MobileMoxie, based in Denver, Colorado. We do >> READ MORE <<

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The Practical Guide to Finding Anyone’s Email Address

The Practical Guide to Finding Anyone’s Email Address

By David_Farkas

Posted by David_Farkas

In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address.

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It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address.

So, for today, I want to focus on how you can become >> READ MORE <<

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

By Joel.Mesherghi

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

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However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

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The aim of this blog is to give you a solid foundation when trying to investigate a >> READ MORE <<

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Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

By RuthBurrReedy

Posted by RuthBurrReedy

Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine?

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In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.

<iframe src="https://fast.wistia.net/embed/iframe/f5ubdzfaqx?videoFoam=true" title="Better Content Through NLP (Natural >> READ MORE <<

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Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

By FeliciaCrawford

Posted by FeliciaCrawford

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Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords?

There’s plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It’s a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from >> READ MORE <<

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It’s Content and It’s Links – Are We Making SEO Too Complicated?

It’s Content and It’s Links – Are We Making SEO Too Complicated?

By AndrewDennis33

Posted by AndrewDennis33

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.

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Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember.

In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm.

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So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations >> READ MORE <<

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9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

By rachelgooodmanmoore

Posted by rachelgooodmanmoore

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Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky.

Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s the time of year when >> READ MORE <<

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