4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
By JoyHawkins
Posted by JoyHawkins
With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.
In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.
Via:: https://feedpress.me/link/9375/13995307/google-my-business-fields-that-impact-ranking
By MiriamEllis
Posted by MiriamEllis
The Internet can be a great connector, but sometimes, it acts as a barrier.
Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this:
At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection >> READ MORE <<
Via:: https://feedpress.me/link/9375/13990016/basic-reputation-management
Posted by AndrewDennis33
There’s gold in them thar SERPs…gold I tell ya!
Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.
Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — >> READ MORE <<
Via:: https://feedpress.me/link/9375/13987429/mining-seo-insights-from-search-results
By MiriamEllis
Posted by MiriamEllis
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?
We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.
For more local insights, download our State of Local SEO Industry Report.
Via:: https://feedpress.me/link/9375/13984990/local-seo-expert-roundup
Posted by Cyrus-Shepard
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.
[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]
Click on the >> READ MORE <<
Via:: https://feedpress.me/link/9375/13979105/seo-tips-index-rank-content-faster
By BarryYim
Posted by BarryYim
With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.
While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will >> READ MORE <<
Via:: https://feedpress.me/link/9375/13956316/new-moz-local-plans
By Dr-Pete
Posted by Dr-Pete
Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?
A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare >> READ MORE <<
Via:: https://feedpress.me/link/9375/13953448/youtube-dominates-google-video-results-in-2020
Posted by HeatherPhysioc
In a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO firm?
In this article, you’ll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you’ll get actionable tips and homework to help your >> READ MORE <<
Via:: https://feedpress.me/link/9375/13948731/competitive-advantage
By AnnSmarty
Posted by AnnSmarty
The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.
One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.
Via:: https://feedpress.me/link/9375/13945782/how-to-faq-page
By Dr-Pete
Posted by Dr-Pete
When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.
Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.
Via:: https://feedpress.me/link/9375/13940945/seo-on-off-switch
Basic Reputation Management for Better Customer Service
There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
1. >> READ MORE <<
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
New Moz Local Plans Unveiled — With Reputation Management & Social Posting!
YouTube Dominates Google Video in 2020
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition.
Competitive Advantage in a Commoditized Industry
How to Create a Useful and Well-Optimized FAQ Page
Why create an FAQ page?
SEO Is Not an On/Off Switch — Whiteboard Friday