How to Configure Google Analytics for Local Businesses

How to Configure Google Analytics for Local Businesses

By Alex Ratynski

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

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Via:: https://feedpress.me/link/9375/14539554/google-analytics-for-local-business

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7 Tips to Get the Most Out of Online Conferences

7 Tips to Get the Most Out of Online Conferences

By Cheryl Draper

As we anxiously await the return to in-person conferences, with a little ingenuity and virtual elbow grease, we can still forge new professional relationships over an internet connection rather than a cocktail. Read on for tips on how to bring your best self to digital events, and for networking while remote!

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Via:: https://feedpress.me/link/9375/14536705/get-the-most-out-of-online-conferences

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The Most Challenging Parts of the Content-Led Link Building Process

The Most Challenging Parts of the Content-Led Link Building Process

By Paddy Moogan

Aira’s recent State of Link Building Survey asked respondents about which parts of content-led link building processes they found most challenging. Paddy walks through those results, and looks at the ways in which you can ease those challenges to generate more successful results.

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Via:: https://feedpress.me/link/9375/14531575/content-led-link-building-challenges

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Does Fixing Old Broken Links Still Matter to SEO?

Does Fixing Old Broken Links Still Matter to SEO?

By Cyrus Shepard

Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.

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Via:: https://feedpress.me/link/9375/14524355/does-fixing-broken-links-matter-seo

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8 Ways to Champion Animals in Your Local Business Marketing Strategy

8 Ways to Champion Animals in Your Local Business Marketing Strategy

By Miriam Ellis

The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.

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Via:: https://feedpress.me/link/9375/14515257/champion-animals-in-local-seo

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