![How to Configure Google Analytics for Local Businesses]()
by | Jun 11, 2021 | SEO News
By Alex Ratynski
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.
Via:: https://feedpress.me/link/9375/14539554/google-analytics-for-local-business
![7 Tips to Get the Most Out of Online Conferences]()
by | Jun 10, 2021 | SEO News
By Cheryl Draper
As we anxiously await the return to in-person conferences, with a little ingenuity and virtual elbow grease, we can still forge new professional relationships over an internet connection rather than a cocktail. Read on for tips on how to bring your best self to digital events, and for networking while remote!
Via:: https://feedpress.me/link/9375/14536705/get-the-most-out-of-online-conferences
![MozCon Virtual 2021 Interview Series: Joy Hawkins]()
by | Jun 9, 2021 | SEO News
By Hayley Bowyer
We’re excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.
Via:: https://feedpress.me/link/9375/14534379/mozcon-speaker-interview-joy-hawkins
![The Most Challenging Parts of the Content-Led Link Building Process]()
by | Jun 8, 2021 | SEO News
By Paddy Moogan
Aira’s recent State of Link Building Survey asked respondents about which parts of content-led link building processes they found most challenging. Paddy walks through those results, and looks at the ways in which you can ease those challenges to generate more successful results.
Via:: https://feedpress.me/link/9375/14531575/content-led-link-building-challenges
by | Jun 7, 2021 | SEO News
By Cyrus Shepard
User experience is everything. Learn the tools and tactics you’ll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free checklist from Moz.
Via:: https://feedpress.me/link/9375/14530512/free-technical-seo-checklist
![Moz Acquired by iContact Marketing Corp]()
by | Jun 4, 2021 | SEO News
By Sarah Bird
We’re thrilled to announce our acquisition by iContact Marketing Corp! Check out Sarah and Michael’s chat discussing the details, and please celebrate with us as we chart the future of Moz together.
Via:: https://feedpress.me/link/9375/14526074/moz-and-icontact
![Does Fixing Old Broken Links Still Matter to SEO?]()
by | Jun 4, 2021 | SEO News
By Cyrus Shepard
Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.
Via:: https://feedpress.me/link/9375/14524355/does-fixing-broken-links-matter-seo
by | Jun 2, 2021 | SEO News
By Russ Jones
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
Via:: https://feedpress.me/link/9375/14520652/maker-serp-squeeze
![8 Ways to Champion Animals in Your Local Business Marketing Strategy]()
by | May 31, 2021 | SEO News
By Miriam Ellis
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.
Via:: https://feedpress.me/link/9375/14515257/champion-animals-in-local-seo
![SEO and Accessibility: Technical SEO [Series Part 3]]()
by | May 28, 2021 | SEO News
By Cooper Hollmaier
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Via:: https://feedpress.me/link/9375/14510563/technical-seo-and-accessibility
