Posted by Isla_McKetta
A fantastic idea is the heartblood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your audience to share, share, share.
Putting time and energy into a bad idea is a waste of your resources and has the potential to turn your audience off. Plus, if your decision maker sees too many resources invested in too many ideas that fail, you could lose credibility, autonomy, and—worst case scenario—your job.
Which all makes coming up with the idea sound kind of intimidating. >> READ MORE <<