When you type keywords into a search engine, you get a SERP or search engine results page. To the average consumers, this doesn’t really mean a whole lot to them. They’re just looking for information.

But to the person relying on SERP to bring in traffic, it means big success (or little success) with getting people to their site. The use of links is one way that helps bring in traffic because it can cause a page to rank higher.

Not every site used honest methods when it came to building links – and they learned it from unscrupulous marketers who taught blackhat efforts. SEO Engima Reloaded is one product that takes aim at shady ranking strategies and tries to help entrepreneurs learn the right way to build links and rank in the SERPs.

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Google cracked down on websites that employed scheming or tactics that tried to scam the system. Because of this crackdown, site owners have to be more careful how they build links. They could end up violating the rules of SEO if they aren’t careful. Breaking the rules gets your site penalized, drops your ranking and you lose traffic.

You don’t have to break the rules. You can build solid links that won’t get your hands slapped. Whenever you’re about to engage in a link strategy, always ask yourself the one question that will keep your site’s links within the rules. That question is, “Is this link relevant?”

For a link to be relevant, it should be a natural one. Unnatural links can get you penalized. You don’t want to link the website where your content is on dog training to your website on natural remedies to treat acne. Neither one of those topics has any relevance to the other. You can bet a search algorithm will catch it.

Make sure that you build links from sites that are beneficial to visitors. If you link to a site that that exists (but that’s pretty much it), then this is a failed link. Even if your site is relevant – if you link to someone else’s site that isn’t – it will hurt your site’s ranking.

You need to know how to use links to your advantage and this is information that SEO Enigma Reloaded can show you. You have to use nofollow attributes to keep search engines happy. You can use “rel=nofollow” to keep from getting penalized for any links that aren’t natural.

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This lets that site link be ignored. You’ll see this with paid links. Another example of unnatural links are links that are under your influence – and these are what search engines look for.

When your anchor text has links, you need to use a nofollow in order to avoid getting busted by the algorithm. If you’re on someone else’s site doing a guest blog, don’t use keywords in the anchor text that lead back to your site.

Another way you want to avoid breaking the rules of SEO is to make sure that you don’t have any external links in your website footer. Many people don’t even realize they’re there – so double check and clean up any SEO-damaging links on or to your site online.