By rMaynes1

Posted by rMaynes1

You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?

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Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to!

The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video and rich media excluded), according to >> READ MORE <<

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