Posted by rMaynes1
You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?
Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to!
The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video and rich media excluded), according to >> READ MORE <<