By GeorgeRoot

Posted by GeorgeRoot

As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign.

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By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story.

As we all know, we can’t control the outcomes of a campaign, but we can certainly push them in the right direction.

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To give your link building campaigns the best chance in the outreach stage, you need >> READ MORE <<