By andrewchoco

Posted by andrewchoco

Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this:

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(Actual screenshot of the client I audited)

This can generate two types of emotional response: excitement or fear (or both). The steady decline in organic traffic excites you because you have so many tactics and ideas that you think can save this company from spiraling downward out of control. But there’s also the fear that these tactics wont be enough >> READ MORE <<

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