By rMaynes1

Posted by rMaynes1

[Estimated read time: 6 minutes]

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There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world.

But what exactly does it mean to be “viewable?” Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions.

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Conducting the eye-tracking study

The study was conducted in two parts: an online survey of >> READ MORE <<

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