Posted by rMaynes1
[Estimated read time: 6 minutes]
There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world.
But what exactly does it mean to be “viewable?” Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions.
Conducting the eye-tracking study
The study was conducted in two parts: an online survey of >> READ MORE <<