Posted by larry.kim
[Estimated read time: 13 minutes]
Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry.
Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series “The Flintstones”?
Some other people are convinced that Google must look at end user data. Because how in the world would Google know which pages to rank without it?
Google (OK, at least one Google engineer >> READ MORE <<