Posted by rMaynes1
[Estimated read time: 8 minutes]
In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that:
- Top organic results are no longer always in the top-left corner, so users look elsewhere to find them.
- Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to the desired content.
- People are viewing more search results listings during a single session and spending less time viewing >> READ MORE <<