By rMaynes1

Posted by rMaynes1

[Estimated read time: 8 minutes]

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In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that:

  1. Top organic results are no longer always in the top-left corner, so users look elsewhere to find them.
  2. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to the desired content.
  3. People are viewing more search results listings during a single session and spending less time viewing >> READ MORE <<


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