By Brian Dean

We analyzed 65,388 Google Lens search results to better understand how visual search works.

Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including:

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  • Alt text
  • Domain Authority
  • URLs
  • Title tags
  • Responsive design

And in this post I’m going to share what we discovered.

A Summary of Our Most Interesting Findings is As Follows:

1. 32.5% of all Google Lens results have a “matching” keyword in the page’s title tag. Therefore, keyword-optimized title tags may help a page rank in Google Lens.

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2. A high proportion of Google Lens results are pulled from images high up on a page. In fact, approximately 1/3rd of >> READ MORE <<

Via:: https://backlinko.com/visual-search-ranking-factors