By randfish

Posted by randfish

[Estimated read time: 2 minutes]

Yes. I’ve read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren.

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Not sure where the idea that “great content” = “really, really long content” came from, but we need to dispel that myth.
— Rand Fishkin (@randfish) March 30, 2016

But, that does not make long-form content the same as great content.

It does not make long-form content the goal of every content effort.

It certainly does not mean that longer content is better content.

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Confounding variables are, in my opinion, >> READ MORE <<

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