Posted by randfish
When you’re creating content, especially when you’re a smaller shop without much inherent authority, it’s often a good idea to publish that content on a different site — one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today’s Whiteboard Friday, Rand answers those questions and dispels a rumor about whether this approach could lead to duplicate content penalties (hint: nope!).
<iframe src="http://fast.wistia.net/embed/iframe/zwkgkmdobg?videoFoam=true" allowtransparency="true" frameborder="0" scrolling="no" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" >> READ MORE <<