By nikkielizabethdemere

Posted by nikkielizabethdemere

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

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[Estimated read time: 5 minutes]

Can you recall Don Draper using statistics in a quote? Neither can I.

Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience’s attention.

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Jennifer Aaker, a social psychologist and professor at Stanford’s >> READ MORE <<

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