By Web_Perfectionist

Posted by Web_Perfectionist

[Estimated read time: 9 minutes]

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What is Google AMP?

The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6.

The net effect is that the mobile user will see articles with comparatively basic text and images, but that content will load up to 10 times faster (or more!) over traditionally >> READ MORE <<

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