By Tom.Capper

Posted by Tom.Capper

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If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues I cover are actually quite easily addressed, and have a decent impact on traffic โ€” there’s never been an easier way to hit your quarterly targets. ๐Ÿ˜‰

I’m going to focus on GA (Google Analytics), as it’s the most commonly used >> READ MORE <<

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