By Brian Dean

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs.

Specifically, we investigated:

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  • How many people click on ads vs organic results
  • Percentage of clicks go to local, video and Google Shopping
  • Average search session length
  • Number of users that make it to the bottom of the first page
  • Lots more

And now it’s time to share what we discovered.

Here Are Our Some of Our Key Findings:

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1. Google searchers use one of Google’s autocomplete suggestions 23% of the time. People that search for informational and local searches tended to click on an autocomplete suggestion more often than those searching with >> READ MORE <<