Posted by IzabelleHundrev
If there’s one thing that most marketers have in common, it’s that we want more leads.
Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them.
Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.
While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find >> READ MORE <<