By ronell-smith

Posted by ronell-smith

[Estimated read time: 17 minutes]

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A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.”

Before hanging up the phone, I asked him to email me the main priority for the onsite content:

“Engaging content (e.g., shares, likes, tweets, etc.),” she wrote.

I thought, I can do engaging.

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I reasoned I’d stick with how-to information content, in-depth evergreen content, and >> READ MORE <<