Posted by Daniel_Marks
Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so.
Is it just normal noise?
Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real. This involves answering two questions:
A.) Do you trust the data?
This might seem trivial, but at least a quarter of the traffic drops I’ve seen were simply due to data problems.
The best way to >> READ MORE <<