By BritneyMuller

Posted by BritneyMuller

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Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz’s resident SEO and mini-pig advocate, Britney Muller. She covers the keyword research you’ll need to do, evaluating your current ranking, and recording relevant data in a spreadsheet with the help of a couple useful tools.

<iframe src="https://fast.wistia.net/embed/iframe/7dj3eubqhg?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" >> READ MORE <<

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