By ronell-smith

Posted by ronell-smith

[Estimated read time: 9 minutes]

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In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.

Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate.

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“I don’t get it,” he said, referring to the competition. “I sell one million lures for >> READ MORE <<