Posted by MiriamEllis
Who are your clients’ true competitors?
It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.
This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings.
For instance, you might notice that you just can’t deliver client reports that say, “Congratulations, you’re #1” anymore. And that’s because the >> READ MORE <<