By MiriamEllis

Posted by MiriamEllis

Who are your clients’ true competitors?

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It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.

This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings.

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For instance, you might notice that you just can’t deliver client reports that say, “Congratulations, you’re #1” anymore. And that’s because the >> READ MORE <<

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