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Continue using PPC campaigns

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In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

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Continue using landing pages

A specific landing page >> READ MORE <<

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