By Cody_McDaniel

Posted by Cody_McDaniel

It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.

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To find out how, watch this week’s episode of Whiteboard Friday!

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Click on the whiteboard image above >>