By Jeff_Baker

Posted by Jeff_Baker

Why is everyone and their grandparents writing about content re-optimization?

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I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic.

As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing.

But why does it work?

It’s probably a combination of factors (our favorite SEO copout!), which may include:

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