By Dan-Petrovic

Posted by Dan-Petrovic

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

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In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

Click on the whiteboard image above to open a high resolution version in a new tab!

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Video Transcription

G’day, Moz fans, <a target="_blank" href="https://twitter.com/dejanseo" >> READ MORE <<

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