By KristinTynski

Posted by KristinTynski

For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO.

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By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients.

In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle.

I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve.

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While typically you need to invest >>