By KelseyLibert

Posted by KelseyLibert

[Estimated read time: 15 minutes]

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Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge.

In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies.

By looking at brands that dominated headlines within the last year, we set out to answer the following questions:

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