Posted by KelseyLibert
[Estimated read time: 15 minutes]
Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge.
In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies.
By looking at brands that dominated headlines within the last year, we set out to answer the following questions: