By mattgratt

Posted by mattgratt

User behavior and customer purchase journeys are more complex today than they’ve ever been before.

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Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcher does 12 searches before they engage on a specific brand’s site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers.

How SEOs and marketers approach keyword research has to evolve, along with this consumer behavior.

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In many industries people simply search, >>