Posted by JamesAgate
[Estimated read time: 9 minutes]
For the most part, articles on content promotion focus on launching new content.
Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content.
We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what’s on hand over indiscriminately pumping out new content.
For the following exercise, we need to start by identifying the content assets; we’ll be looking for unloved and underloved assets.