By IanWatson

Posted by IanWatson

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Some say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them.

That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s Graph, and our very own Mozscape all allow for massive amounts of useful data to be integrated >> READ MORE <<

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