By EricEnge

Posted by EricEnge

Do Links Still Matter?

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For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 queries.

Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn more about the study methodology here.

The major study components included:

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