Posted by MiriamEllis
Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most?
Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and their takeaway is largely hinging on two things: your brand’s transparency and empathy.
An excellent SproutSocial survey of 1,000 consumers found that people define transparency as being:
- Open (59%)
- Clear (53%)
- Honest (49%)
Meanwhile, after a >> READ MORE <<