Posted by MatthewBarby
The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well.
“The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND.
POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are >> READ MORE <<