By MiriamEllis

Posted by MiriamEllis

It’s never fun being the bearer of bad news.

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You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations.

With the right strategy, getting them the rest of the way there should be no problem at all.

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But then you notice something, and your end of the phone conversation falls a little quiet as you >> READ MORE <<